“ Twitter launches TV Ad Targeting — Is a new era of real-time tv advertising about to begin?
Advertisers will be given a new TV Ads dashboard, which show when brand’s TV ads have aired and will be able to see which Twitter users have been exposed to their ads on TV and target them with Promoted Tweets.
Hands down our favourite #AlbumCover right now — @msmrsounds — #MSMR Track Addict Vol. III by Samüel Johnson
Four-Wall-Poster Please! — MS MR - Samüel Johnson
Comes with a great “curated mix all around juicy, lush and seductive new artists and songs from all over the world that we can’t get enough of. It includes The Preatures from Australia, Until the Ribbon Breaks from the UK, Fallulah from Denmark, Mykki Blanco from New York.”
Thx MS MR.
“ What will be the Jaws or ET of social TV?
Great article from Deb Roy — BluFin Labs Founder and Twitter’s Chief Media Scientists post the acquisition:
We are witnessing the creation of a fundamentally new mode of human communication. One-way broadcast TV has been augmented with millions of real-time audience feedback signals that are shaping audience decisions of what to watch and how to interpret what they see. This new force promises to redefine how political campaigns of the future will be won, how marketers will sell, and over time this mass-interactive medium will give rise to new forms of news and entertainment.
He writes “we’ll gradually forget that TV ever existed in a social vacuum…we will shift from “social TV” back to just “TV” and simply expect all TV to include a social soundtrack.”
“ Twitter is the social soundtrack to TV
— Dick Costello quotes BlueFin Lab’s Founder Deb Roy (now Twitter’s Chief Media Scientist post its acquisition)
Why Twitter is all in on TV?
It fits Twitter’s ‘Square’: Public / Realtime / Conversational / Widely Distributed.
Best of @80sDonDraper - Hilarious #MustWatch
Don ‘Draper’ Johnson - Somebody make this Show please. Mad Men belongs into the 80s!
This week in New York, television network executives are presenting their offerings for the fall season – and pitching those shows to press and major advertisers. The goal? To allow marketers to buy commercial airtime “up front,” before the fall season begins. About $9 billion in advertising revenue is expected to be raised at the Upfronts. Kim Masters hosts KCRW’s “The Business” and spoke with KCRW’s Steve Chiotakis from Lincoln Center in New York.
Source: SoundCloud / KCRW
“ What would happen if you use the wisdom of the crowds and develop a television format entirely through crowdsourcing? – ENTER: TV BY THE PEOPLE.
We spoke with the two lead creators and producers of “TV BY THE PEOPLE” - Daniel Ravner & Larry Bass.
WHO CAN PARTICIPATE?
Everybody can submit an idea on the TVBTP website by MAY 18, 2013.
Needs to be in English, limited to 500 characters of text.
“The next big show idea might not come from somebody in television” as Larry Bass tells us in the interview. So everybody from every corner of the world is invited to participate. The crowd will help to further develop and guide the idea – and an internationally experienced producer team is on hand to get it ‘in the can onto the screen’.
Note: “ The process of crowd sourcing calls for ideas that provoke the imagination and set a destination, yet allow plenty room for the wisdom of the crowds to develop and enrich them.”
So: be concise, be provocative, hit the Zeitgeist, real life issues or simply the fun with an idea that gets people engaged to contribute.
For more information read the section ‘What does getting ownership in the format actually mean?’ in the TVBTP Q&A.
WHO IS BEHIND IT?
The project is led by digital luminary Daniel Ravner (Head of Digital, Armoza Formats) – and Irelands master of primetime entertainment Larry Bass (CEO, Screentime ShinAwiL). Larry Bass brought pretty much every big show from Dragon’s Den to The Apprentice, MasterChef and most recently The Voice to Irish screens and certainly knows how to adapt a big idea to a local market and make it click with the audience.
Tel Aviv-based Daniel Ravner does not only hail from the hot bed of tv technology innovation but is also an esteemed scholarship recipient of the ENTERTAINMENT MASTER CLASS (EMC), where Larry Bass is also a member of the Advisory Board and the Faculty.
And TVBTP is certainly an ‘EMC United Project’ – with Daniel & Larry both stating in the interview that this wouldn’t have happened without the EMC.
Larry Bass: ‘There are two basic principles behind the Entertainment Master Class. One, the passing-on of all the accumulated knowledge in tv executives from the world of entertainment television to the next generation. But also to learn about the next phase of tv development from the new generation. And this is also part of what we’ve got here. And Daniel does represent this new thinking and new digital world. And connecting both is a very exciting prospect.”
Best of luck to the TVBTP team - and we will certainly keep you updated throughout the project.
(via SplatF - AOL vs. Netflix: The Entire Internet In One Simple Chart)
The times they are a changing
“ This is really like beets. People are really passionate about beets. People either love or hate beets. There’s no middle ground.
And we love beets. — In this brilliant KCRW interview, Zach Braff addresses the recent criticism why he took to Kickstarter to fund his new film “Wish I Was Here” despite ‘being loaded’.
He talks about the backstory of failing to get the movie made the studio-way and how important creative freedom was. Infact, Braff has brought in more than 18,000 new Kickstarter users with his campaign who have since discovered and supported more projects.
So, what will ‘Wish I Was Here’ be about?
“Wish I Was Here” is the story of Aidan Bloom (played by me), a struggling actor, father and husband, who at 35 is still trying to find his identity; a purpose for his life. He and his wife are barely getting by financially and Aidan passes his time by fantasizing about being the great futuristic Space-Knight he’d always dreamed he’d be as a little kid.
When his ailing father can no longer afford to pay for private school for his two kids (ages 5 and 12) and the only available public school is on its last legs, Aidan reluctantly agrees to attempt to home-school them.
The result is some funny chaos, until Aidan decides to scrap the traditional academic curriculum and come up with his own. Through teaching them about life his way, Aidan gradually discovers some of the parts of himself he couldn’t find.
The story was written by Zach and his brother Adam.
“It’s like the mid 70s / early 80s of a totally different universe” - Pharrell Williams on Daft Punk’s new album Random Access Memories.
On April 16, 2013, the track titles were published through Columbia Records’ official Vine account. The Daft Punk / Pharrell Williams single ‘Get Lucky’ was the first UK No 1 for the French Duo.