The MIPTV audience got VICE’d - Digital Front showcases.
Shane Smith: the young audience has the best bullshit filter - the only way to cut through is to not bullshit.
We are going to be on every platform. If there are holograms we’ll be on f*cking holograms.
'Changing TV one view at a time' — Roy Price and Tara Sorensen talk about Amazons move into gritty drama productions and kids original programming #MIPTV
Lessons from Israel - Keshet, Dori Media, Armoza and HOT give insights on scripted success and exporting drama
Pressconference for BOSCH - ‘Every murder is a tale of the city’ bestseller #BOSCH
LA as much a character in #BOSCH as the protagonists - Press Conference with bestelling author Michael Connelly, Henrik Bastin and Titus Welliver
Ready to be eaten? #ZombieBootcamp hits the Reality x Horror hybrid niche and wins the International Pitch Competition at MIP
Showdown of the Game Titans - Amazing session with Creators of Deal or No Deal and Millionaire at #MIP
“What made Millionaire work was seeing people on TV making live changing decisions. It’s not about knowing the answers but having the confidence to say them out loud.” - Millionaire creator David Briggs
"I don"t believe in trends." - Dick De Rijk (Deal or No Deal) says the hunt for the next big thing is overrated - neither Deal or No Deal nor Millionaire hit a fashion trend at the time but were simply about emotions and empathy between audience contestants.
“ 92% of Twitter users took immediate action around a given show based solely on what’s in their feed
The new study by Fox, Twitter and the Advertising Research Foundation examined more than 12,000 active Twitter users over a two-week period, blending self-reported media exposure and behavioral data.
Interesting: official show handles ranked third (18%), trailing onscreen talent (40%) and friends/family (26%).
“The level of engagement, activity and perceptual impact we’re seeing from these results far exceeds what we’d expected, and that’s really good news for networks and brands alike.” — says Judit Nagy, Fox’s analytics VP
Keep in mind, the study was commissioned by two companies very much interested to show that TV + Twitter are the ultimate advertiser darling. And it’s self-reported data, so it’s uncertain how many people who said they watched a TV show because of a tweet really did.
Still, for a selection of shows Twitter has been a ratings super charge: Fox show ‘American Idol’ has increased the Twitter integration massively with judges like JLo warming up the hashtag crowd. On the scripted front, ‘Scandal’ and ‘Pretty Little Liars’ attribute their grass-root success partly to their strong Twitter fan base. #FutureTV?