Advertisers will be given a new TV Ads dashboard, which show when brand’s TV ads have aired and will be able to see which Twitter users have been exposed to their ads on TV and target them with Promoted Tweets.
Great article from Deb Roy — BluFin Labs Founder and Twitter’s Chief Media Scientists post the acquisition:
We are witnessing the creation of a fundamentally new mode of human communication. One-way broadcast TV has been augmented with millions of real-time audience feedback signals that are shaping audience decisions of what to watch and how to interpret what they see. This new force promises to redefine how political campaigns of the future will be won, how marketers will sell, and over time this mass-interactive medium will give rise to new forms of news and entertainment.
He writes “we’ll gradually forget that TV ever existed in a social vacuum…we will shift from “social TV” back to just “TV” and simply expect all TV to include a social soundtrack.”
— Dick Costello quotes BlueFin Lab’s Founder Deb Roy (now Twitter’s Chief Media Scientist post its acquisition)
Why Twitter is all in on TV?
It fits Twitter’s ‘Square’: Public / Realtime / Conversational / Widely Distributed.
Thank you for the soundbites, @Changemakrs.
We spoke with the two lead creators and producers of “TV BY THE PEOPLE” - Daniel Ravner & Larry Bass.
WHO CAN PARTICIPATE?
Everybody can submit an idea on the TVBTP website by MAY 18, 2013.
Needs to be in English, limited to 500 characters of text.
“The next big show idea might not come from somebody in television” as Larry Bass tells us in the interview. So everybody from every corner of the world is invited to participate. The crowd will help to further develop and guide the idea – and an internationally experienced producer team is on hand to get it ‘in the can onto the screen’.
Note: “ The process of crowd sourcing calls for ideas that provoke the imagination and set a destination, yet allow plenty room for the wisdom of the crowds to develop and enrich them.”
So: be concise, be provocative, hit the Zeitgeist, real life issues or simply the fun with an idea that gets people engaged to contribute.
For more information read the section ‘What does getting ownership in the format actually mean?’ in the TVBTP Q&A.
WHO IS BEHIND IT?
The project is led by digital luminary Daniel Ravner (Head of Digital, Armoza Formats) – and Irelands master of primetime entertainment Larry Bass (CEO, Screentime ShinAwiL). Larry Bass brought pretty much every big show from Dragon’s Den to The Apprentice, MasterChef and most recently The Voice to Irish screens and certainly knows how to adapt a big idea to a local market and make it click with the audience.
Tel Aviv-based Daniel Ravner does not only hail from the hot bed of tv technology innovation but is also an esteemed scholarship recipient of the ENTERTAINMENT MASTER CLASS (EMC), where Larry Bass is also a member of the Advisory Board and the Faculty.
And TVBTP is certainly an ‘EMC United Project’ – with Daniel & Larry both stating in the interview that this wouldn’t have happened without the EMC.
Larry Bass: ‘There are two basic principles behind the Entertainment Master Class. One, the passing-on of all the accumulated knowledge in tv executives from the world of entertainment television to the next generation. But also to learn about the next phase of tv development from the new generation. And this is also part of what we’ve got here. And Daniel does represent this new thinking and new digital world. And connecting both is a very exciting prospect.”
Best of luck to the TVBTP team - and we will certainly keep you updated throughout the project.
And we love beets. — In this brilliant KCRW interview, Zach Braff addresses the recent criticism why he took to Kickstarter to fund his new film “Wish I Was Here” despite ‘being loaded’.
He talks about the backstory of failing to get the movie made the studio-way and how important creative freedom was. Infact, Braff has brought in more than 18,000 new Kickstarter users with his campaign who have since discovered and supported more projects.
So, what will ‘Wish I Was Here’ be about?
“Wish I Was Here” is the story of Aidan Bloom (played by me), a struggling actor, father and husband, who at 35 is still trying to find his identity; a purpose for his life. He and his wife are barely getting by financially and Aidan passes his time by fantasizing about being the great futuristic Space-Knight he’d always dreamed he’d be as a little kid.
When his ailing father can no longer afford to pay for private school for his two kids (ages 5 and 12) and the only available public school is on its last legs, Aidan reluctantly agrees to attempt to home-school them.
The result is some funny chaos, until Aidan decides to scrap the traditional academic curriculum and come up with his own. Through teaching them about life his way, Aidan gradually discovers some of the parts of himself he couldn’t find.
The story was written by Zach and his brother Adam.
- Be in THIS Moment / Be Bold / Make Courageous Decisions
- You will not recognise your own impact. Impact is what other people put into frame.
- Do what you love. When you do what you you love you become amazingly resilient.
Baz Luhrman’s much awaited ‘The Great Gatsby’ to open the 66th Cannes Film Festival on May 15th.
Carey Mulligan, Leonardo DiCaprio © 2013 BAZMARK FILM III PTY LIMITED
Feast for the eye.