//INTERVIEW: Brett Martin, Co-Founder & CEO, Sonar// — Brett Martin “knows people” — and their hidden connections. To be precise, his popular mobile location app Sonar does. It takes in Foursquare, Facebook, Twitter and LinkedIn feeds to navigate you through the urban jungle and find those people who you should really meet — right here, right now. Some call it ‘engineering serendipity’, for Martin it’s all about having more face time with people that matter to you.
Our first Sonar encounter was at TC Disrupt 2011 when Brett’s team made it through to the Battlefield finals. Sonar was an absolute favourite with the audience. What better place to launch this app, than at a crowded tech conference where everybody is eager to connect with a ‘relevant set’ of like-minds. One year on, Sonar was back at NYC Disrupt 2012 to launch their biggest product update since its launch: the Here-Now Network. By adding Status, Sonar Presence, Notifications and Messaging features, it allows for a more targeted connection with the people in your vicinity.
We meet Brett at Sonar’s Intergalactic Headquarters in NYC and talk about how growing up in beach town Ocean City inspired him to create Sonar, why impatience is the toughest thing to tame for an entrepreneur, who he would love to bond over beer with, and what he loves and hates about New York.
Here are some sound-bites:
Head over to unlike.net for Brett’s 25hrs collection of his favourite New York Hangouts.
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