//INSIDE THE NIKE+ FUELBAND — “You can’t improve what you can’t measure” //
The Nike+ FuelBand is all the rage. “The entire insight behind the Nike FuelBand is Motivation,” explains Stefan Olander, Nike’s VP Digital Sport, the core of the data driven product that easily synchs with mobile devices and an associated web platform to keep you on track. “People want to be motivated. We wanna make it very easy to stay motivated and more active.”
Many brands are trying to extend their product portfolio into mobile to become engrained into their customers real-time life on the go. Automotive brands like BMW and Audi are moving into mobile navigation and in-car entertainment, Coca Cola has been heavily engaged in mobile music, Puma partnered with Sagem to release the Puma Phone – most of these highly motivated attempts didn’t measure up with commercial success, yet.
Nike is different. With its Nike+ suite of mobile accessories and apps, the sports giant has launched a consistent portfolio of data driven performance devices that are brilliantly simple yet sophisticated.
Life Is a Sport. #MAKEITCOUNT
