UNWRAPPED: The Olympics Athletes’ Hub Opens
With only one week to go, more curtains are being lifted from websites, apps and campaigns that will drive LONDON2012 aka “The Socialympics”.
Now open: The Olympics Athletes’ Hub, a dashboard-style site that aggregates twitter and facebook feeds from athletes and connects them directly with fans. Athletes will be tweeting right from sprint tracks, basketball courts and winner podiums - so this is as close as it gets to be part of The Games.
While all major social media platforms are gearing up for Gold, the question remains: Who will win Audience Choice? Here’s a short overview, where the (main) action is expected to happen:
- FACEBOOK: There is the Official Olympics page - 2.8 million fans and counting, a deep integration with broadcasting partner NBC Olympics has been announced including live streaming (the BBC have a closed a similar deal) and the Countdown App. Then there are the official sponsors “vying for socialympics supremecy.”
- TWITTER: The Olympic Athletes’ Hub provides a very handy all-in-one dashboard-feed. For latest official news, follow @Olympics and London 2012. You can also check out IOC’s Twitter Lists, including Olympians Twitter list and automated results for all sports at the Olympics.
- SHAZAM: The live Grammy’s integration with Shazam proved rather successful and paved the way for the much larger Olympic field test. A recent partnership between Shazam and Comcast’s NBCUniversal will allow Shazam users to access additional content when firing up the app during broadcasts on five NBC networks.
- PIX/INSTAGRAM:Photo galleries on the Olympics website are available for search and share on Twitter, Facebook, even Google+. The IOC also has a Flickr account that you can follow for updated photos at London 2012 Flickr group
- FOURSQUARE: The IOC is using the location-based social network to incentivize check-ins with badges and rewards.
- GOOGLE+: The Olympic G+ site launched and not looking bad!
- YouTube: NBC has abandoned Silverlight for YouTube as official video partner. The US Team will take to YouTube and push five to 10 videos per day during the Olympics, in an effort to grow and effectively use the Team USA YouTube channel. Other teams are expected to follow.
Several official Olympic Tumblr blogs, including one dedicated to photos and commentary of Olympic fashion will follow and be integrated with the Hub — more in-depth coverage and interviews on that to follow.
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