“How deep is your love?” - Puma takes to science and asks die-hard Newcastle fans - What’s more important - Football or Your Wife?
As part of a new Puma campaign, Agency Droga5 commissioned Bristol University to conduct an impartial study to answer the age-old loyalty question. The resulting “official + no-kidding white paper” will be published in scientific journals.
Wife-calming spoiler alert: men actually did love their real-life partners five times as much as their team. Question remains: does it show?