“ Viewing photos is not just about the ephemeral nature of snapshots, it’s about going back into your bedroom and opening your shoeboxes.
— Kevin Systrom on the launch of Instagram 3.0, which introduces PhotoMaps and puts the focus on location as primary search mechanic.
Although Instagram is still about putting up snapshots of life on the go, Systrom says that they learned geography might a bigger motivator to browse image content than the purely chronological feed. The missing discovery and was always a downer with Instagram and something Berlin-based EyeEm mastered from the start. EyeEm’s geo-located city albums as well as topical albums help you to visually connect with new people around you - or find those with similar interests.
This is the direction Instagram is heading - a visual discovery tool. “I want to tune into the London Olympics, or Burning Man by using location the same way you explore via hashtags or via a profile,” Systrom tells TC. “We eventually want 100% of photos to be geo-tagged.” Like a visual time travel engine, Systrom hopes Instagram could become your “backstage pass into anywhere in the world.”
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