Sep
15
“ Essentially, People Buy People. Would you buy something from a person that you instantly didn’t like? — Science tells us that it takes 2-3 seconds to subconsciously like or dislike a person. So, the art of the pitch is to establish trust with people in the shortest possible time.
During the Entertainment Masterclass we sit down with Paul Boross, better known as The Pitch Doctor.
We talk about trust issues, comedy, Richard Branson and why asking questions makes all the difference.
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