“ We really view YouTube as a technology platform that gives all content creators a voice.
We speak with Matthew GLOTZBACH, Managing Director YouTube EMEA, as he comes off stage at medienwoche in Berlin.
As there was some confusion in the audience about the difference between Google TV vs YouTube (apparently a common mix-up) he sets the facts straight, explaining that Google TV is an internet tv operating system whereas YouTube is a technology platform for content creators.
YouTube’s goal is to attract a wide range of video makers from companies to individuals, and help them create a content business with the audience reach and engagement tools that YouTube provides.
One successful German showcase he gave to the crowd in Berlin: Sami Slimani, better known as ‘Herr Tutorial’, who turned his beauty & lifestyle video endeavours into a fully fledged business on YouTube.
At MIPCOM, Robert Kyncl, YouTube’s Global Head of Content Partnerships, will focus on a new breed of original content creators and financiers — and how they collaborate to create and distribute great content. Content strategies of these ‘Original Creators’ will be unveiled at MIPCOM.