“ The dirty secret in TV is that one day you’re going to get canceled, so get your million followers before then
- Fred Graver, Twitter’s new Head of TV.
The veteran TV executive, producer and writer with MTV, VH1, NBC and the Travel Channel joined Twitter in June and characterized his job as developing the platform as a live-TV companion, a new TV Guide and a new TV rating mechanism.
At Ad Age’s Social Engagement/Social TV conference, he acknowledged that part of the job is communicating with talent and urging them to use Twitter to communicate with fans. Among some of the recent examples he mentioned: Neil Patrick Harris live-tweeting the recent season premiere of “How I Met Your Mother,” and 25 Emmy nominees tweeting on the day of the awards last month, including actress Julia Louis-Dreyfus, from her dress fitting.