Apr
18
//AdAge Digital NYC// — One core themes at AdAge - and reflecting a current trend in the industry - was the increasingly closer collaboration between brands and startups. We sit down with Lucas Herscovici, Global Director Strategic Innovation and Marketing at Anheuser-Busch InBev, to talk about the company’s strategy, process and selection criteria for investments in startups. Anheuser-Busch also sponsored the Brandhack with a brief for Budweiser, which saw 6 companies battle it out for a partnership deal worth $25k . Social-planning app Wendr emerged as the winner with a more than passionate and convincing presentation by CEO Sam Zises. Even notoriously sceptic judge Ben Leerer ended up wearing a Wendr hat on stage.
